House Flipping Field Notes

How to Use ZIP-Code Market Data to Find House-Flipping Markets

By Josh Cote · Market research · 7 minute read

A buy box gives you a place to start. The next question is where to spend your time looking. Housing numbers by ZIP code can help you compare areas, spot places that are slowing down, and decide where to pull house sales. They cannot tell you whether one particular house is a deal.

A single-family home in a suburban neighborhood

Photo via Unsplash.

Start with a small area you can learn

In the field guide, I recommend making a buy box before chasing listings. A short list of ZIP codes is easier to learn. You start to know the neighborhood lines, the recent sales, and what buyers expect. A big metro can have completely different neighborhoods, prices, and buyers. Do not assume one average for the whole city tells you what every ZIP is doing.

Use the market numbers to find places that fit your price range and the kind of work you want to do. Then use recent sales from the same subdivision or a truly similar area to check the house. The ZIP-code average gives you background. It does not replace sales for the actual property.

Look at more than one number

One number can fool you. Prices may be up from last year while houses are taking longer to sell. That does not automatically mean buy or pass. It tells me to check the nearby sales, how long I may have to hold the house, and whether there is enough profit left.

Know what a market score can and cannot tell you

DealReady Market Pulse combines things like pending sales, days on market, inventory, asking prices, sale prices, and price changes into a Flip Opportunity Score. Each ZIP is compared with the other ZIPs in that same metro. That makes it a way to narrow your search, not a universal grade and not a value for one particular house.

How I use it: I pick a metro and find a few ZIP codes that fit my buy box. I look at the numbers underneath the score, find a property, and then run recent sales and the full deal math. A good market score cannot save an overpriced house. A weaker score can still have a good deal if the price and numbers work.

Check when the numbers came from

Housing numbers can be a little behind, based on a small number of sales, or changed later. Before you trust a trend, check when the data was updated. Compare it with current listings, closed sales, and conversations with local agents or other investors. Market Pulse helps you decide where to look. It cannot promise the market will stay the same while you fix and sell the house.

Compare markets by ZIP code

DealReady Market Pulse lets Basic and Premium members filter ZIP codes and look at local numbers. Use it to decide where to look, then run the specific house with current nearby sales.

Open Market Pulse

Market Pulse is included with both paid plans.